This article reports on the current status of client projects (CPs) in business communication courses, provides a scaffolded model for implementing CP, and assesses student learning in CPs. Using a longitudinal mixed method research design, survey data and qualitative materials from six semesters are presented. The instructor survey indicated need…

Social media offers an exciting new area for our discipline to produce research and pedagogy that is in high demand by students, industry constituents, and other disciplines. This article discusses why business communication scholars should focus on social media as an important stream of study and outlines an MBA course in social media strategy…

Lists the objectives and instructional procedures of a required business communication course. (RL)

Although role-playing is an effective way to create the atmosphere of "real" business situations, technical writing teachers should continue to concentrate primarily on student writing problems and the development of such composition skills as brevity and audience awareness. (RL)

Globalization and domestic competition are forcing businesses to rethink the human resources utilization process, and one method for considering again this challenge is creating a team culture. One key to this process for human resources development is the understanding of how to create the most successful teams. The use of the Myers-Briggs Type…

This paper discusses the problems faced by teachers of business German, the possible goals of business German courses, and the design of an effective textbook to integrate business content and language skills. Special reference is made to the two-semester business German course offered by the University of Southern California (USC). The major goal…

The objective of this course is to enable students to negotiate a business transaction directly in English. The proposed setting is a conference room and the interlocutors are upper middle class professional people. The learners are students of business administration in France who already possess some knowledge of English vocabulary and grammar.…