The Widget design task is an in-class, experiential exercise that affords students the opportunity to develop interpersonal skills in group negotiation. Students engage in new product design in committees of two dyads where one dyad represents Consumer Research and the other represents Strategic Management. Task information creates different…

Experience with case teaching, both at the Copenhagen Business School and also on a more large scale world basis, shows that students often do not carry out the kind of high level analysis of a case, which the case teaching paradigm claim it can encourage. Also, as the worlds of digital, multimedia and web-based educational environments emerge,…

This paper outlines the development of a generic Business Research Methods course from a simple name in a box to a full e-Learning web based module. It highlights particular issues surrounding the nature of the discipline and the integration of a large number of cross faculty subject specific research methods courses into a single generic module.…