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Brawley, Dorothy E. – Journal of Learning in Higher Education, 2016
In teaching Strategic Management, it is imperative that students first learn how to audit the firm before they begin analysis, planning and implementation. Unfortunately this is a step often overlooked. Without a complete and up to date audit, any analysis conducted would have questionable validity and reliability. This report focuses on an…
Descriptors: Business Administration Education, Audits (Verification), Strategic Planning, Data Collection