Technological developments bring along lots of innovations. One of the innovations that have become widespread in recent years is the concept of augmented reality. In current scientific literature there are a lot of studies in literature about augmented reality which can be defined as the combination of real and virtual worlds, experienced by…

Influencer marketing is an emerging technological disruptor for marketing across a wide range of industries. This tactic allows companies to promote products in a more organic, trust-affirming manner compared with other forms of paid advertising. As the use of influencer marketing is rapidly growing, marketing educators have a unique opportunity…

This study investigated the impact of a student-centric, output-oriented methodology based on the principles of connectivism for knowledge creation in cross-cultural studies. The task involved selection of native commercial advertisements in which students were expected to work in virtual teams and find cultural differences in their interpretation…

Marketing faculties, as well as business schools in general, are placing increasing importance on finding ways to better tie theoretical concepts to real-world situations. In the article that follows, we describe a project wherein students were given an opportunity to apply core consumer behavior concepts to a simulated advertising project with…

Examines a simulation approach to teaching selected research concepts to marketing and distributive education students and to applying these concepts to advertising layout, broadcast media advertising, retail selling, and wholesaling. (CT)

Noting that advertising students in smaller colleges have little opportunity for exposure to major advertising companies as role models, the advertising class at a North Dakota university was given the opportunity to design an actual magazine layout to promote the university's Aerospace Science Center. The winning ad, as judged by the dean of the…

Team projects are commonly used for assignments in advertising coursework, since they parallel the team effort which ad professionals experience as a customary part of their work experience. However, while offering many benefits, this teaching format often means reduced visibility and/or responsibility for the individual. In creating this agency…

A mock trial offers a situation for students to learn about the Federal Trade Commission, about deceptive advertising practices, and about identification of misleading advertisements. (Author/KM)

Describes a unit on advertising used in a ninth-grade English class. The class participated in a student-run simulation of an advertising agency. Working in teams, they created, presented, and used criteria to evaluate advertisements. (AM)

In the author's experience, Colombia is among the most misunderstood Spanish-speaking countries. Most of the news about Columbia involves drug trafficking or guerilla warfare, due to the many social and political problems that face the country. It is rare that the public is informed about the culture and people of this beautiful South American…

The evaluation report is one of seven produced for the Occupational Exploration Program (OEP), a series of simulated occupational experiences designed for junior high school students. Describing the pilot testing of the simulation dealing with advertising, the report contains sections describing the simulation context, evaluation procedures,…

The conference proceedings include the following papers: (1) The Arts Metaverse in Open Croquet: Exploring an Open Source 3-D Online Digital World (Ulrich Rauch and Tim Wang); (2) Beyond World of Warcraft: the Universe of MMOGs (Ruben R. Puentedura); (3) ClevelandPlus in Second Life (Wendy Shapiro, Lev Gonick, and Sue Shick); (4) Folksemantic:…