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Download full textKoonnala, Pristsana; Chaiwong, Napasporn – LEARN Journal: Language Education and Acquisition Research Network, 2023
This study examines the persuasive English language in MasterClass's video advertisements. An analysis framework was formed using twenty-four techniques to identify persuasive language, and the purposes of using different techniques in one hundred and forty-one MasterClass's video scripts. The analysis included identifying the primary argument of…
Descriptors: Advertising, Video Technology, English (Second Language), Second Language Learning
Ault, Craig; Elias, John – 1983
This module contains a teacher's guide, student materials for a seminar on "advertising for the 80's" conducted for small business representatives, a 35mm slide presentation, and an audiocassette. The instructor guide contains an outline of the course, time plan, end-of-course critique, a script for the slide-tape presentation (with content on the…
Descriptors: Advertising, Audiovisual Aids, Classroom Techniques, Learning Modules
McIntyre, Margie – 1982
The Action-Communication-Expression program, an extension of a speech communication class in a Houston (Texas) high school, involves visual and concrete communication, such as photography, script writing, and filmmaking. Students in two speech classes work in small groups of four or five, independently of the teacher, after receiving initial…
Descriptors: Advertising, Course Content, Creative Activities, Creative Expression
