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Maddox, Lynda; Patino, Anthony; Kaltcheva, Velitchka D.; Pitta, Dennis A. – Journal of Advertising Education, 2018
This exploratory study demonstrates the effectiveness of using practice-based and client-focused active learning exercises to develop applied skills and better position the student as a candidate with both practical competencies and strong book knowledge. Findings from surveys of business managers indicate the need for real-world application of…
Descriptors: Teaching Methods, Advertising, Online Courses, Active Learning
Whitin, David J.; Whitin, Phyllis – Teaching Children Mathematics, 2012
Because fractions and percentages can be difficult for children to grasp, connecting them whenever possible is beneficial. Linking them can foster representational fluency as children simultaneously see the part-whole relationship expressed numerically (as a fraction and as a percentage) and visually (as a pie chart). NCTM advocates these…
Descriptors: Advertising, Numbers, Charts, Programming (Broadcast)

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