Course: This assignment is a unit activity designed for use in a skills-focused undergraduate public relations, organizational communication, or crisis communication course. Objective: The goal of this activity is to increase students' understanding of and ability to apply discourse of renewal in a crisis scenario. Students will work…

Civic engagement has become an essential learning goal for institutions throughout higher education. Communication scholars employ various pedagogical tools to foster civic engagement. For instance, service learning has been shown to increase political and community engagement in courses such as family communication and public relations. Teachers…

The professoriate must produce graduates who demonstrate better critical thinking and teamwork skills. More specifically, college graduates appear to know a good deal, but are "unable to apply this knowledge in any useful or practical way." The challenge is to "train students to find new ways of dealing with issues and solving problems."…

Integrating "The West Wing" in public relations courses can effectively dramatize the concrete and abstract dimensions of public relations. In turn, students see public relations in action (albeit fictionally so) and learn much about it through structured lessons. From individual writing assignments about situations in "The West Wing," to the…