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| Journal of Teaching in… | 1 |
Author
| Birkan, Ibrahim | 1 |
| Eser, Zeliha | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Evaluative | 1 |
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| Higher Education | 1 |
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| Turkey | 1 |
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Direct linkEser, Zeliha; Birkan, Ibrahim – Journal of Teaching in International Business, 2004
Marketing education in business schools gained importance over the past decade because of sharp economic development and globalization practices of the international companies in Turkey. In this paper, we examine the students' perceptions about the quality of marketing education in state and private universities. Sampling from five state and five…
Descriptors: Marketing, Economic Development, Higher Education, Student Attitudes
