Brand names are prevalent in our society: they influence consumption and future buying behaviour. As research has shown, children are also aware of brands and brand names, and brand names learned in childhood can influence their attitude towards the known brands. The collaboration of various scientific fields including pedagogy, psycholinguistics,…

A Vygotskian approach to assessment is proposed by invoking the distinction between the development of lower and higher psychological functions. Higher psychological functions are specifically human and develop with the use of cultural tools via mediation. Accordingly, a distinction is made between tests that are based on association, which have…

In a test-driven educational environment, teachers see a great need for more engaging resources that produce the literacy results needed for students to thrive academically. In 2015, The National Assessment of Educational Progress reported that only 36% of fourth graders scored at or above the Proficient level of reading. This statistic was…

The first part of the present paper deals with the analysis of the literary theory and linguistic background of the reader-response method, respectively with the presentation of the process of composition and its psychological components. The reader-response textual interpretation method can take several different approaches of literary theory,…

Many of the most talented authors and artists of the past and present have shared their thoughts and their gifts with young children through picture books. Many picture books allow young children to explore important ideas and to stretch their minds far beyond rote memorization. Young children absorb knowledge at a very rapid pace. In an age of…