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Download full textBowes, David R. – American Journal of Business Education, 2014
Video clips are an excellent way to enhance lecture material. Television commercials are a source of video examples that should not be overlooked and they are readily available on the internet. They are familiar, short, self-contained, constantly being created, and often funny. This paper describes several examples of television commercials that…
Descriptors: Television Commercials, Teaching Methods, Banking, Economics Education
