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Micheaux, Andrea; Bosio, Birgit – Journal of Marketing Education, 2019
As firms gather increasing amounts of data, the question of how future marketers can use these data to make their marketing more relevant and to make a strategic difference remains. However, students may feel uncomfortable about information systems and database technology, which they may perceive as complex and dry. This case describes how the…
Descriptors: Teaching Methods, Marketing, Data Analysis, Course Descriptions
Narli, Serkan; Ozgen, Kemal; Alkan, Huseyin – Learning and Individual Differences, 2011
The present study aims to identify the relationship between individuals' multiple intelligence areas and their learning styles with mathematical clarity using the concept of rough sets which is used in areas such as artificial intelligence, data reduction, discovery of dependencies, prediction of data significance, and generating decision…
Descriptors: Multiple Intelligences, Cognitive Style, Artificial Intelligence, Data Analysis
Sarikcioglu, Levent; Senol, Yesim; Yildirim, Fatos B.; Hizay, Arzu – Advances in Physiology Education, 2011
The summary is the last part of the lesson but one of the most important. We aimed to study the relationship between the preference of the summary method (video demonstration, question-answer, or brief review of slides) and learning styles. A total of 131 students were included in the present study. An inventory was prepared to understand the…
Descriptors: Video Technology, Cognitive Style, Visual Aids, Measures (Individuals)
Solvie, Pamela; Sungur, Engin – Contemporary Issues in Technology and Teacher Education (CITE Journal), 2012
This study, using mixed methods design research, examined the achievement of third level preservice teachers when advice in the form of text and resources was provided based on students' identified learning styles. In this study, Kolb's learning style inventory was used to identify students' preferred learning style preferences, and an online…
Descriptors: Preservice Teacher Education, Preservice Teachers, Cognitive Style, Learning Processes
Whyte, Michael; And Others – 1996
This paper highlights extensive previous research on cognitive learning style and describes an investigation of correlated cognitive learning style testing of 107 United States Air Force cadets and officers. The investigation set out to determine whether a multidimensional construct for individuals could be identified, allowing instruction to be…
Descriptors: Armed Forces, Cognitive Psychology, Cognitive Style, Comparative Analysis