Over the course of our lifetimes, we accumulate extensive experience associating the things that we see with the words we have learned to describe them. As a result, adults engaged in a visual search task will often look at items with labels that share phonological features with the target object, demonstrating that language can become activated…

More than 50 years since the introduction of the concept of divergent production, little progress has been made in the development of parsimonious theoretical models that sufficiently explain creativity. Recently, the optimal foraging theory has been used to explain the search for items in memory tasks, suggesting the correspondence between the…