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Direct linkNielsen, Jesper; Shapiro, Stewart – Journal of Experimental Psychology: Applied, 2009
Fear appeal communications are widely used by social marketers in their efforts to persuade individuals to refrain from engaging in risky behaviors. The present research shows that exposure to a fear appeal can lead to the suppression of concepts semantically related to the threat and bias attentional resources away from threat-relevant…
Descriptors: Reaction Time, Cognitive Processes, Fear, Coping
