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Briggs, Sarah F. – Currents, 1986
A step-by-step guide to conducting readership surveys by computer is presented. Planning a computerized survey, handling the responses, and analyzing the data are discussed. (MLW)
Descriptors: Alumni, Computers, Data Analysis, Higher Education
Pendel, Mary – Currents, 1985
An alumni survey is an unbeatable tool for realizing and tapping the potential of alumni. It can also help win recognition of the importance of alumni constituency. A comprehensive survey creates an effective database on each alumnus. (MLW)
Descriptors: Alumni, College Administration, Data Collection, Fund Raising
Willmer, Wesley K. – Currents, 1985
A study to provide some measurable benchmarks of the advancement process at small colleges is described. Data are presented on budgets, spending per function, professional staff, chief advancement officer, support staff, recruitment costs, fund-raising revenues and costs, and developing institutions. (MLW)
Descriptors: Budgets, College Planning, Costs, Data Analysis
Anderson, Gene M. – Currents, 1986
The effectiveness of gift range tables for capital campaign planning is discussed. The gift range table provides a rule of thumb concerning how many gifts are needed at each range of giving to ensure a campaign's success. Feasibility studies are discussed. (MLW)
Descriptors: College Planning, Comparative Analysis, Donors, Educational Finance
