An overview of market research is provided, with advice about conducting market research for the educator. Market research is any kind of research that gives information about the current state of the market and offers guidance in improving one's position in that market. The relative advantages of conducting market research by oneself or by hiring…

Information is presented on nonclassroom-based learning in Missouri higher education during the 1977-78 academic year. Only six institutions in the state reported using television, radio, newspaper, or correspondence study as a means of making college-level credit courses available to students. Correspondence study is a much more frequently used…