A persisting shortage of accounting Ph.D. program graduates has plagued academia for at least the last two decades. Despite suggestions fueled by research findings, traditional accounting Ph.D. programs appear to have not implemented substantial changes aimed at alleviating this problem. The present study surveys accounting Ph.D. program…

Discusses the competition between four-year institutions and community colleges for a dwindling number of students, and describes a Total Marketing Concept (TMC) with which community colleges can maintain their share of the educational market. Relates the experiences of four colleges using this concept. (JP)

Points out the underutilization of facilities and the lack of service to potential students caused by the usual morning/evening scheduling pattern. Describes the planning and marketing of Mesa College's Afternoon Curriculum, which offered five six-week sessions during the academic year, and evaluates the program. (DD)

This paper looks at Western Illinois University's Enrollment Management plan designed to reverse a serious declining enrollment pattern from the late 1970s. The plan was implemented in 1984 and encouraged a total university commitment to enrollment management. Some of the highlights of the program in its first 2 years are: expansion of the Honors…

Examines changes in language department structure and program content at the University of Illinois at Urbana-Champaign and Clemson University (South Carolina) as a result of new programs in Business French. The programs were developed in cooperation with the business schools to stem declining language enrollments. (MSE)