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Measurement, Attribution, and Manifestations of the Equality of Master's Student Enrollment Opportunities in China's Double First Class Universities
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Xueqian, Zhang; Jinlong, Li; Xu, Pei; Ming, Wan – Chinese Education & Society, 2022
An analysis of 8,541 majors of graduate student recruit students of 42 double first class universities found that departures from national requirements in the three dimensions of training type, study method, and discipline field affect the advancement of equal enrollment opportunities for Master's students nationwide in different ways, and the…
Descriptors: Masters Programs, Graduate Students, Majors (Students), Institutional Characteristics
An Investigation into the Influential Factors That Impact Consumer Decision-Making among Prospective Online MBA Students
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Jeckells, Harriet – Journal of Marketing for Higher Education, 2022
This research investigates the influential factors impacting CDM among prospective online MBA students, using qualitative interviews. This research focus is contextualised with analysis on the CDM process and the disparity between UK and international students, to gain a deeper understanding of the dynamics of the influential factors. The findings…
Descriptors: Decision Making, Masters Programs, Business Administration Education, Telecommunications
GMAC Prospective Students Survey. 2025 Report
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Andrew Walker; Quan Yuan, Contributor; Kun Yuan, Contributor; Sabrina White, Contributor – Graduate Management Admission Council, 2025
For more than 15 years, the GMAC Prospective Students Survey (PSS) has provided the world's graduate business schools with critical insights into the decision-making processes of people actively applying to, considering, or researching graduate management education (GME) programs. Its questions--covering a diverse range of topics that impact…
Descriptors: Business Schools, Business Education, Graduate Students, Student Financial Aid
GMAC Prospective Students Survey. 2025 Deans Summary
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Graduate Management Admission Council, 2025
For more than a decade, the GMAC Prospective Students Survey (PSS) has provided the world's graduate business schools with critical insights into the decision-making processes of people actively applying to, considering, or researching graduate management education (GME) programs. This year's report, summarized in this report, considers data…
Descriptors: Business Schools, Business Education, Graduate Students, Student Financial Aid
Branding MBA Programs: The Use of Target Market Desired Outcomes for Effective Brand Positioning
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Heslop, Louise A.; Nadeau, John – Journal of Marketing for Higher Education, 2010
Branding is about delivering on desired outcomes. The importance of positioning program offerings on the basis of outcomes sought in the education market is illustrated in this study of choice of an MBA program by prospective students. MBA fair attendees were surveyed and multiple methods were employed to determine the importance of desired…
Descriptors: Foreign Countries, Business Administration Education, Masters Programs, Marketing
Technology Education Graduate Education: Factors Influencing Participation.
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Cardon, Phillip L.; Rogers, George E. – 2002
A modified Delphi technique was used to identify the factors that positively influence technology education teachers' decision to enroll in graduate education programs and the barriers to their enrollment in advanced degree programs. Two pairs of Delphi panels were established. The doctoral panels consisted of 15 recent doctoral graduates and 30…
Descriptors: Access to Education, Delphi Technique, Doctoral Programs, Enrollment Influences