Descriptor
| Higher Education | 2 |
| Public Relations | 2 |
| Reputation | 2 |
| Student Recruitment | 2 |
| Affective Behavior | 1 |
| Change Strategies | 1 |
| College Role | 1 |
| Cultural Activities | 1 |
| Educational Objectives | 1 |
| Fund Raising | 1 |
| Grading | 1 |
| More ▼ | |
Source
| CASE Currents | 2 |
Author
| Barton, David W. | 1 |
| Moll, Richard W. | 1 |
Publication Type
| Journal Articles | 2 |
| Opinion Papers | 1 |
| Reports - Descriptive | 1 |
Education Level
Audience
| Practitioners | 1 |
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Barton, David W. – CASE Currents, 1980
Institutions need coordinated events programs that support institutional goals and are closely related to them, whether the objective is fund raising, student recruitment, or improvement of the college image. Carefully selected and planned events create news, affect perceptions, influence attitudes, spark emotions, and affect people's decisions…
Descriptors: Affective Behavior, College Role, Cultural Activities, Educational Objectives
Moll, Richard W. – CASE Currents, 1983
In the 18 years since the founding of the University of California, Santa Cruz, America's youth have turned from long hair to pin-striped careerism. UCSC made the transition with the help of an image overhaul emphasizing its mix of idealistic educational philosophy and rigorous undergraduate courses. (MLW)
Descriptors: Change Strategies, Grading, Higher Education, Nontraditional Education
