This article presents marketing educators with an approach to teaching an undergraduate services marketing class with a unique emphasis on service design. As part of the class, the content on services marketing fundamentals is blended with a detailed discussion of service design. Additionally, hands-on experience with the service design process is…

Purpose: The systematic review adheres to the methodology outlined in the practical guide by Petticrew and Roberts (2006). Following this approach, research questions were initially formulated, as detailed in the introduction section. Subsequently, databases were selected, and research terms were defined. The search, conducted in September 2023,…

This article provides a case study of three educational digital storytelling (EDS) projects in which researchers use intercultural identity management theory (IMT) as a framework to investigate student claims of transformation within short-term study abroad courses. Across three separate hybrid digital production and intercultural communication…

In this paper, we present our experience with redesigning an introductory computer science course for (electrical) engineers with blended learning concepts. It is a large mandatory course with eight credit points over the course of two semesters, where first year electrical engineers learn how to program with Arduino, C and Python. Additionally,…

This study explores and explains teachers' perceptions and practices in using a reflective practice model to teach STEM education in a blended learning environment. The study was conducted before the COVID-19 lockdown and continued after the quarantine till the end of the semester. The transformative learning and the experiential learning theories…

Laboratory courses can be difficult to fit into an engineering program at a liberal arts-focused university, which requires students to be exposed to appropriate breadth, as well as sufficient depth in their engineering education. One possible solution to this issue is to integrate laboratory exercises with lecture in a "studio" format,…

The present study aimed to identify the favorite methods of teaching and evaluation among students in university colleges. The study adopted a descriptive survey design; self-administered copies of the questionnaire were used to generate data from 1638 students at university colleges, selected by a random sample method. Frequency and percentage…

The value of experiential learning projects (which are usually major assessments in courses) in education has been touted since the early 1900s (Dewey, 1938). These projects have the potential to deepen students' understanding of course topics by allowing them to put concepts into practice and watch the results develop. However, experiential…

Purpose: The purpose of this paper is to contend that collegiate programs should carefully plan their capstone courses in light of the educational mission, pedagogical content knowledge, instructional techniques and delivery formats. Design/methodology/approach: This is a concept paper with elements of theory building from the case of business…

This article reports the impact of a field experience in problem-based (PBL) and project-based learning (PjBL) on in-service teachers' conceptions of experiential learning. Participants had been enrolled in a hybrid class that included an online component in which they learned about PBL and PjBL, and an experiential component in which they…

This paper presents an innovative two-course, laboratory-based, and design-oriented robotics educational model. The robotics curriculum exposed senior-level undergraduate students to major robotics concepts, and enhanced the student learning experience in hybrid learning environments by incorporating the IEEE Region-5 annual robotics competition…

This study is a continuation of previous work by the authors. Most of the NSSE (National Survey of Student Engagement) scales are positively related to higher Business ETS MFT (Major Field Test) scores. The NSSE scales are Active and Collaborative Learning, Enriching Educational Experiences and Integration of Diversity into Coursework. In…

The "ISSS Annual Conference Proceedings" is a peer-reviewed professional publication published once a year following the annual conference. (Individual papers contain references.) [For the 2011 proceedings, see ED518589.]