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Peer reviewed Peer reviewed
McCann, Guy – Journalism Educator, 1988
Discusses the advantages of using real-life clients for class assignments in copywriting courses. Presents suggestions for client sources and identifies possible problems which may be encountered. (MM)
Descriptors: Advertising, Course Content, Field Experience Programs, Higher Education
Peer reviewed Peer reviewed
Swartz, James E. – Journalism Educator, 1983
Describes a three-week interterm program at Southern Methodist University during which journalism students spend time learning at agencies and offices in New York, London, and Los Angeles. (HOD)
Descriptors: Experiential Learning, Field Experience Programs, Field Trips, Higher Education