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Levin, Michael A.; Peterson, Lori T. – Marketing Education Review, 2013
This paper discusses the use of a presentation format known as "Pecha Kucha" (which means "chitchat" in Japanese). The objective of the Pecha Kucha assignment is to facilitate student communication of an argument, including stating and supporting a thesis. Throughout the semester, students become comfortable with the format via…
Descriptors: Marketing, Teaching Methods, Japanese, Persuasive Discourse
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Pulaski, Michelle M. – Communication Teacher, 2007
Objective: To allow students an opportunity to speak publicly on the first day of class while becoming familiar with fellow students. The activity encourages students to examine the perceptions and stereotypes they have about one another by blindly guessing certain characteristics about their partner. By participating in the exercise, students…
Descriptors: Public Speaking, Course Objectives, Audience Analysis, Anxiety