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Direct linkHirak Dasgupta; Sanjay Krishnapratap Pawar – Cogent Education, 2024
International branch campuses are an important form of transnational education. Although there exists a substantial literature on the rationale and the motivation to study in International Branch Campuses, research on the customer value offered by the international branch campuses has been overlooked. In order to fill this research gap, this study…
Descriptors: Foreign Countries, Multicampus Colleges, International Schools, Value Added Models
