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Ilyas, Asifa; Zaman, Muhammad Kashif – Asian Association of Open Universities Journal, 2020
Purpose: The high dropout rate among online learning students is a serious issue. Using the theory of planned behavior as a framework, this study investigates what effect attitude, opinion of others and perceived ease of online learning technologies leave on Pakistani online students' persistence intentions. Design/methodology/approach: The sample…
Descriptors: Distance Education, Electronic Learning, College Students, Academic Persistence

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