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Perceived Quality of Service and Behavioral Intentions of First-Time Students Enrolled at The University of North Carolina Asheville
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Mitchell, Patrice Black – ProQuest LLC, 2011
The purpose of this study was to use the SERVQUAL (Service Quality Instrument) to examine the perceptions of first-time enrolled students at University of North Carolina Asheville regarding the services they receive from a selected group of departments in the university's One Stop area. In addition, the study examined whether a relationship…
Descriptors: Student Attitudes, Best Practices, Intention, Measures (Individuals)