Health messaging can be a successful tool in encouraging pro-social behavior, such as bystander intervention in sexual violence situations. This dissertation explored the development of a social media message to encourage bystander intervention among college students using multiple theoretical frameworks: social norms approach and bystander…

This study examines the effects of Jayhawks Give a Flock, a bystander education program adapted from "Bringing in the Bystander," on first-year students' intentions to intervene as bystanders and prevent sexual violence using the Theory of Planned Behavior (TPB) (Fishbein & Azjen, 1975; 2010) as a theoretical framework. This study…

There is a growing interest in the factors influencing bystanders' interventions in school-bullying. However, perceived social norms, beliefs about what others do (perceived descriptive norms), and what others think one should do (perceived injunctive norms) still require attention. The aim of this study was to investigate whether students…