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Peer reviewedRohrbach, Louise Ann; And Others – American Behavioral Scientist, 1996
Observes the preponderance of heavily marketed drug prevention programs (Project DARE, QUEST Skills for Life) over the more effective psychosocial-based programs. Reviews the literature on determinants of diffusion and recent research on strategies to increase diffusion of these programs. Considers implications for policy and future research. (MJP)
Descriptors: Change Agents, Counseling, Decision Making, Drug Abuse
