Entrepreneurial intention is a crucial prerequisite for aspiring entrepreneurs looking to establish new ventures, and today's college students represent the potential entrepreneurs of the future. Enhancing students' willingness to engage in entrepreneurship is a vital area of focus for numerous scholars. This study aims to explore how prior…

Gamification mechanisms have been increasingly integrated into educational environments to enhance learner's engagement and improve the effectiveness of online courses. However, the precise effects of gamification on learner's engagement, including the factors that influence this behavior, remain under-explored. This study addresses this gap by…

As artificial intelligence (AI) permeates almost all aspects of our lives, university students need to acquire relevant knowledge, skills, and attitudes to adapt to the challenges it poses. This study reports the development and validation of a scale called the Artificial Intelligence Learning Intention Scale (AILIS). AILIS was designed to measure…

This study explores the role of Artificial Intelligence Generated Content (AIGC) in undergraduates' learning and research, and its increasing significance in higher education. Against this backdrop, understanding college students' attitudes, behaviors, and intentions towards AIGC is beneficial for better guiding their learning under the support of…

Student learning agency, encompassing key abilities, essential mental characteristics and active actions, is recognized as a crucial factor for effective teaching and learning in the generative artificial intelligence (AI) era. This study examines the structural relationships among perceptions of generative AI (i.e., effort expectancy, performance…

Purpose: This paper aims to investigate the effects of four types of cyber entrepreneurship courses on entrepreneurial self-efficacy (ESE) and intention. It is based on Social Cognitive Theory and Regulatory Focus Theory, which takes Chinese college students as the research objects. Design/methodology/approach: Approximately 101 senior business…

This study incorporated the technology acceptance model (TAM) and theory of planned behavior (TPB) to interpret students' perception of MOOCs. This study was based on a survey questionnaire; all 525 respondents were undergraduates in China. A five-point Likert scale was used to collect data in order to measure relationships among the constructs of…

Purpose: With the development of the digital economy, digital entrepreneurship has become increasingly popular. For college students preparing for digital entrepreneurship, it is necessary to cope with the uncertainty of the start-up process through meaningful managing learning and continuous entrepreneurship education. The purpose of this study…

The objective of this study was to ascertain the efficacy of music therapy in alleviating anxiety among university students. This is achieved by employing the theory of planned behaviour. A survey comprising 350 participants was disseminated to evaluate their subjective norms, perceived behavioural control, attitudes, intentions to engage, and…

Generative Artificial Intelligence (AI) is steadily gaining prominence in higher education and brings about huge impact on college students' daily life. However, limited studies paid attention to college students' use behavior of generative AI and its influencing factors. The study aimed to explore this issue by adopting an extended Unified Theory…

This research investigates the factors and configurations influencing the intention of primary and secondary school students to use online education. Employing the Technology Acceptance Model (TAM), the research framework incorporates considerations of external environmental factors, extending the model. Methodologically, Structural Equation…

Online course learning is an important part of higher education curriculum. However, the factors influencing college students' online course learning behavior are poorly understood. The purpose of this study is to analyze the factors affecting college students' online course learning behavior. This study integrated the Information System Success…

Online teaching platforms (OTPs) are becoming important mediums for supporting college students in course learning activities. Their intention to use is critical for promoting learning effectiveness, efficiency, and continuous development of OTPs. Drawing upon the technology acceptance model (TAM), this study builds the research model of students'…

Virtual reality (VR) technology has attracted attention due to its advantages in educational fields, and its adoption in English learning can enhance students' learning outcomes. Thus, strengthening VR adoption is conducive to promote learning efficiency and improve the quality of English education. This study analyzes the factors affecting VR…

This paper addresses undergraduates' perception and behavioral intention (BI) toward Massive open online courses (MOOCs). It considers the moderating effect of culture to further explore the perceptions of students with different cultures to engage in MOOCs, providing MOOC suppliers with practical suggestions. 770 undergraduates in Spain and China…