In this study, we examine the role of AI-driven marketing in international student recruitment, focusing on how perceived usefulness, trust, and personalization influence decision-making. Grounded in the Technology Acceptance Model (TAM), the Trust-Based Decision-Making Model, and the Personalization--Privacy Paradox, we studied how AI-powered…

When higher education institutions (HEIs) have the potential to collect large amounts of learner data, it is important to consider the spectrum of stakeholders involved with and impacted by the use of learning analytics. This qualitative research study aims to understand the degree of concern with issues of bias and equity in the uses of learner…

Higher education institutions are increasingly relying on learning analytics to collect voluminous amounts of data ostensibly to inform student learning interventions. The use of learning analytics, however, can result in a tension between the Council for the Advancement of Standards in Higher Education (CAS) principles of autonomy and…

Due notably to the emergence of massive open online courses (MOOCs), stakeholders in online education have amassed extensive databases on learners throughout the past decade. Administrators of online course platforms, for instance, possess a broad spectrum of information about their users. This information spans from users' areas of interest to…

Emotions are vital to learning success, especially in online learning environments. They make the difference between learning success and failure. Unfortunately, learners' emotional state is still rarely considered in online learning and teaching, although it is an important driver of learning success. This paper reports a work-in-progress…

Purpose: The purpose of this paper is to explore and establish the contours of trust in learning analytics and to establish steps that institutions might take to address the "trust deficit" in learning analytics. Design/methodology/approach: "Trust" has always been part and parcel of learning analytics research and practice,…

Understanding students' emerging roles in computer-supported collaborative learning (CSCL) is critical for promoting regulated learning processes and supporting learning at both individual and group levels. However, it has been challenging to disentangle individual performance from group-based deliverables. This study introduces new learning…

Multimodal data have the potential to explore emerging learning practices that extend human cognitive capacities. A critical issue stretching in many multimodal learning analytics (MLA) systems and studies is the current focus aimed at supporting researchers to model learner behaviours, rather than directly supporting learners. Moreover, many MLA…

The expansion of online learning in higher education has both contributed to researchers exploring innovative ways to develop learning environments and created challenges in identifying student interactions with course material. Learning analytics is an emerging field that can identify student interactions and help make data-informed course design…

Educational researchers have pointed to socioemotional dimensions of learning as important in gaining a more nuanced description of student engagement and learning. However, to date, research focused on the analysis of emotions has been narrow in its focus, centering on affect and sentiment analysis in isolation while neglecting how emotions…

Multimodal learning analytics (MMLA) integrates novel sensing technologies and artificial intelligence algorithms, providing opportunities to enhance student reflection during complex, collaborative learning experiences. Although recent advancements in MMLA have shown its capability to generate insights into diverse learning behaviours across…

The rapid advancements in artificial intelligence (AI) have transformed various domains, including education. Generative AI models have garnered significant attention for their potential in educational settings, but image-generative AI models need to be more utilized. This study explores the potential of integrating generative AI, specifically…

This study investigated the effectiveness of blended instruction in enhancing student success in an advanced undergraduate engineering course. The research used learning analytics captured from pre-recorded lecture videos, course grade data, and student surveys. Results revealed positive correlations between lecture video viewership and course…

The adoption of learning analytics (LA) in higher education institutions (HEIs) in Mexico is still at an early stage despite increasing global interest and advances in the field. The use of educational data remains a challenging puzzle for many universities, which strive to provide students, teachers, and institutional administrators with…

The design of social learning analytics (SLA) tools has become a practical means to make available learning information with a goal to improve students' regulation, reflection, and engagement in online learning. This design-based research uses the multi-method analytics to iteratively design, implement, and modify the SLA tool that makes available…