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Repositioning Your EMBA Program and Reinventing Your Brand: A Case Study Analysis

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Petit, Francis – American Journal of Business Education, 2009

The purpose of this research is to illustrate how Fordham University, the Jesuit University of New York, repositioned its Executive MBA Program and reinvented its brand, over a ten year period. More specifically, this research will analyze the current state of the Executive MBA market and will discuss the best practices and frameworks implemented…

Descriptors: Case Studies, Educational Change, Change Strategies, Curriculum Development