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Direct linkEnskat, Aaron; Hunt, Stephen K.; Hooker, John F. – Technology, Pedagogy and Education, 2017
This study examined Millennial student perceptions of use of social networking, specifically Facebook, by instructors. Two independent variables were examined: instructor age (Baby Boomer or Millennial) and use of Facebook (utilising a course group site through the service versus not using the service at all). Results revealed that Baby Boomer…
Descriptors: Social Media, Mass Media Use, Computer Uses in Education, Generational Differences
Weeks, William A.; Rutherford, Brian; Boles, James; Loe, Terry – Journal of Marketing Education, 2014
This study examines the perceptions of students, recruiters, and faculty regarding the importance of various workplace attributes to students who are entering the job market. Furthermore, this study discusses the important role that faculty can play as a knowledge broker with both students and recruiters. Looking at students' Top 10…
Descriptors: Career Choice, College Students, Recruitment, College Faculty
van den Beemt, A.; Akkerman, S.; Simons, P. R. J. – Journal of Computer Assisted Learning, 2011
The intensive use of interactive media has led to assertions about the effect of these media on youth. Rather than following the assumption of a distinct Net generation, this study investigates diversity in interactive media use among youth. Results from a pilot study show that contemporary youth can be divided into clusters based on the use of…
Descriptors: Foreign Countries, Opinions, Factor Analysis, Internet
