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Jones, Rodney H.

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Talking about AIDS in Hong Kong: Cultural Models in Public Health Discourse.

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Jones, Rodney H. – 1995

A study explored the issues of cultural identity and interaction in public health discourse concerning Acquired Immune Deficiency Syndrome (AIDS) in Hong Kong's multilingual, multicultural social context. Twenty public service announcements (PSAs) concerning AIDS awareness televised in both English and Cantonese in Hong Kong from 1987 to 1994 were…

Descriptors: Acquired Immune Deficiency Syndrome, Behavior Standards, Chinese, Communication Problems