The rapid evolution of digital marketing, characterized by the surge in digital channels and data, has amplified the demand for graduates specialized in digital marketing analytics (DMA). Yet, marketing educators contend with insufficient theoretical guidance and practical pedagogical methods in the course design that aligns with industry…

The field of Data Science has seen rapid growth over the past two decades, with a high demand for people with skills in data analytics, programming, statistics, and ability to visualize, predict from, and otherwise make sense of data. Alongside the rise of various artificial intelligence (AI) and machine learning (ML) applications, we have also…

This paper explores the use and impact of experiential learning initiatives in an entrepreneurial university. Data are taken from two sources: interviews with eight academic managers and six focus groups with learners. A mix of narrative structuring and thematic analysis is used to explore the design, delivery and assessment of experiential…

The globalization of business, education, and other sectors has illuminated the need for institutions of higher education to prepare students to adapt, interact, and perform in culturally diverse environments (Arnett, 2002; Brislin & Yoshida, 1994; Elmuti et al., 2005; Williams et al., 2017). Utilizing the conceptual framework of Deardorff's…

International service-learning provides opportunities to explore concepts of social justice with students. In this study, we describe the structure of a summer international, interdisciplinary service-learning experience for undergraduate and graduate students. We describe the ways in which these students engaged in social justice education and…

Purpose: Environmental health disparities case studies are explored through a combination of lens including the naturome/nurturome, exposome [nature vs nurture] and multiple exposure-zone [place as predictor of health and wellbeing] concepts. This work places the educational program and experience within a theoretical framework using all these…

The present article analyzes the service-learning experiences of US students during a short-term study-abroad trip to Germany in July 2017. The study identified a key, overarching challenge: the gap between students' expectations and the actual study-abroad outcome. The overall service-learning study-abroad experience was deemed very positive for…

Assessment is a central feature of teaching and learning. It is both complex and challenging in ordinary times, and these aspects are magnified in an online learning environment. Given its central role, it is crucial that its design and purpose is rigorous and robust. This paper presents justification for using interactive oral assessment as an…

Purpose: It is not easy to grasp the concept of "value" in the higher education context. In fact, different stakeholders generally hold diverging perspectives about the value generated by Higher Education Institutions (HEIs). The purpose of this paper is to disentangle the value expectations and perceptions of current and former students…

Undergraduate research experiences are important for the development of scientific identity, appreciation of authentic research, and improvement of persistence toward science careers. We identified a gap in experiential research opportunities for undergraduate Biology students who were seeking a formal yet small-scale research experience that was…

The purpose of this study was to fill the gaps in the literature in terms of understanding how marketing and international entrepreneurship educators have responded to the impact of the pandemic on experiential learning pedagogy in developing countries. To address these gaps in the literature, this article conceptualizes a Classroom-run Virtual…

Background: The aftermath of the 1910 Flexner report resulted in significant gaps in the structure of medical education. Experiential co-curricular opportunities can contribute to addressing these gaps. Purpose: To explore, from a holistic social constructionism perspective, the added value of a co-curricular program, designed and implemented…

When a student remembers an educational geography activity involving a map twelve months later, the events count as a step toward spatial understanding. Giant playground and floor maps capture students' attention and inspire teachers to develop new ways to explain geographical features and phenomena. For almost a decade, National Geographic…

There is considerable literature on internationalising the curriculum in higher education, but relatively little of this focuses on developing international perspectives in home-based students. In particular, there has been limited direct engagement with student views and understandings, especially comparatively across a wide range of subjects. To…

Background: Critical service-learning provides an opportunity for culturally sustaining and experiential learning across a variety of contexts. This study took place alongside a larger study examining the implementation of a year-long community-based critical service-learning initiative at an underresourced elementary school. While the larger…