University dropout is a phenomenon of growing interest due to its negative consequences. Various variables have been studied in order to understand why this problem occurs. Satisfaction with the degree choice, self-regulation strategies and engagement within the university are some of the variables that have been studied in order to understand why…

Smart classrooms which are facilitated by advanced technology have become a digital learning platform for all university students. Despite their significance in higher education, the number of students adopting the current technology has remained significantly low; thus, universities have to find new solutions to convince their students to quickly…

Purpose: Reusable takeaway food containers (RTFCs) are a newly emerging green packaging choice for the takeaway industry that can effectively reduce campus solid waste but are not yet well accepted. Therefore, this study aims to identify the key factors influencing university students' intention to choose RTFCs, seeking to enhance RTFC project…

Adopting technology by its intended users is one of the most important contributors to that technology's success. Therefore, the success of mobile learning (ML) depends on the students' acceptance of the method. Regarding this point, this quantitative research aims to identify factors that affect switching intention to adopt ML among university…

The current research develops and tests a modified TPB model explaining how restaurant entrepreneurship education (EE) influences graduating hospitality students' intentions (EI) to start a restaurant business. A total of 283 graduating hospitality students in Taiwan responded to the survey, and the structural equation modeling based on partial…

Purpose: Based on empirical data, this study investigates the intention of BA/BSc students in higher education to either pursue their studies or start working. Design/methodology/approach: This paper analyses how students' attitudes towards higher education and studying (quality of undergraduate education and performance in higher education), as…

In this study, we examine the role of AI-driven marketing in international student recruitment, focusing on how perceived usefulness, trust, and personalization influence decision-making. Grounded in the Technology Acceptance Model (TAM), the Trust-Based Decision-Making Model, and the Personalization--Privacy Paradox, we studied how AI-powered…

Purpose: This research aims to look at how students feel about taking online learning (OL) while studying in higher education institutions (HEIs) using an extended technology acceptance model (TAM). The study looked into the factors that influence students' decisions to use OL, which helps meet their individual needs beyond the confines of the…

This dissertation aims to foster a comprehensive understanding of the distinct challenges encountered by Black first- and second-generation college students within higher education. By highlighting the multifaceted obstacles these students face, this research emphasizes the necessity for a candid and nuanced dialogue that transcends race,…

Many students have the opportunity to enroll in elective courses during secondary school and the choices they make about pursuing specific electives may foreshadow future outcomes. The present study utilized a sequential, mixed methods design to investigate the association between students' attitudes toward science, their declared intentions to…

This paper aims to analyse how contact with professional auditors influences undergraduates' career decisions to become an auditor as a public interest profession. Students may decide not to join an auditing company due to stereotypes of auditors and, consequently, audit firms may not find professionals with needed skills. Undergraduates were…

Using the pull-and-push model as a main theoretical framework, this qualitative interview-based study explores the changes in STEM students' intentions to pursue international mobility in the context of the Russia-Ukraine war and the factors related to students' mobility decisions in the context of geopolitical tensions. The findings suggest that…

The Integrated Student Choice Model and Theory of Planned Behavior are used to frame an analysis of longitudinal student data. We utilize generalized structural equation modeling to evaluate our framework and to examine the impact of select student characteristics and college experiences on actual involvement in study abroad, giving particular…

In this study, to facilitate the integration of environmental education in science curricula and achieve a more sustainable future, the relationships among scientific epistemic views, decision-making style, and recycling intention based on the theory of planned behavior were investigated. Three instruments (i.e. SEVs, DMS, and RI) were implemented…

Online education options have expanded rapidly, yet empirical knowledge of students' adoption choices remains relatively limited. Within higher education, it is important for both instructors and administrators to understand what students value in online courses in order to provide a quality learning experience and manage enrollment demands. The…