Background: Universities have a vested interest in attracting and encouraging enrolment of as many high calibre students as possible. With greater frequency, universities are using marketing techniques to do so. Aims: The study reviewed current student opinions of a programme within a UK university to discover its shortcomings and strengths.…

A study of 308 communications professionals in south Florida investigated interest in graduate programs, both formal degree programs and professional continuing education. Results indicate the primary reason for enrollment in a formal degree program is not economic but perceived benefit to the employer. More minority group members wanted formal…

A survey of 1,499 graduate business students at 7 colleges and universities investigated perceptions of potential benefits of an advanced degree, and their relationships with degree type, school size/type, and student characteristics. Five perceived benefits included research and analytical skills, competitive advantage, monetary reward, career…

A survey of 222 doctoral business students from private and public universities found 10 of 52 criteria important in selection of doctoral institution: programs, academic reputation, degree marketability, faculty contact time, accreditations, assistantship/campus employment, financial aid, placement reputation, completion time, and library size.…