The problem analysis technique can help colleges understand students' salient needs in a competitive market. A preliminary study demonstrates the usefulness of the approach for developing strategies aimed at maintaining student loyalty and improving word-of-mouth promotion to other prospective students. (Author/MSE)

A discussion of suggested techniques to be used by college department chairmen in handling teacher problems that develop annually during the second week of the semester, just before the release of the mid-semester grades, and prior to and following the final grading period, treats a number of real or imagined difficulties involving students in the…

Perspectives are offered on tax reform, administrative policies, budget deficits, state economies, and changing philosophies on the government role in higher education. Contributors include scholars, students, parents, administrators, and various government and foundation officials. (MSE)