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Judson, Kimberly M.; Taylor, Steven A. – Higher Education Studies, 2014
Universities in the United States today often proudly proclaim achievements in student satisfaction across their marketing communications. The marketing promise is that a student will be happy and satisfied upon graduation if tuition dollars are paid to a specific university. Such claims are often supported with promises of greater employability…
Descriptors: Marketing, Higher Education, Salesmanship, Guidelines
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Gayles, Joy Gaston; Hu, Shouping – New Directions for Higher Education, 2009
Over the past decade, the National Collegiate Athletic Association (NCAA) has become increasingly concerned about the educational experience of student athletes, beyond enforcement of eligibility rules and regulations. Perhaps this growing interest is in response to public criticism of the poor performance--and even misconduct--associated with the…
Descriptors: College Athletics, Physical Activities, Audiences, Athletes
Pawlak, Miroslaw; Waniek-Klimczak, Ewa; Majer, Jan – Multilingual Matters, 2011
Developing the ability to speak in a foreign language is an arduous task. This is because it involves the mastery of different language subsystems, simultaneous focus on comprehension and production, and the impact of a range of social factors. This challenge is further compounded in situations in which learners have limited access to the target…
Descriptors: Speech Communication, Second Languages, Testing, Language Tests