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Direct linkKhurram Sharif; Mouna Sidi Lemine – Journal of Marketing for Higher Education, 2024
This study examined the impact of university services on customers' (students') Emotional Brand Attachment (EBA) and Customer Citizenship Behaviors (CCB). The main reason for examining this association was to explore the role customer service generated EBA played in motivating students to exhibit voluntary and extra-role behaviors. Using 568…
Descriptors: Universities, Student Satisfaction, Consumer Economics, Helping Relationship
Christopher Cammies; John A. Cunningham; Rebecca K. Pike – Journal of Biological Education, 2024
Students must develop higher order cognitive skills (HOCS) that allow them to think critically and use their learning in novel situations. However, little is known about how including HOCS in teaching and assessment affects students' perception of learning. We combine quantitative and qualitative data to determine whether the inclusion of HOCS and…
Descriptors: Foreign Countries, Thinking Skills, Critical Thinking, Educational Objectives
Elena Gallagher, Silvia; O'Dulain, Mairtin; O'Mahony, Niamh; Kehoe, Claire; McCarthy, Fintan; Morgan, Gerard – Educational Media International, 2017
Infographics are a visualisation tool that can be used to improve retention, comprehension and appeal of complex concepts. The rise of infographic use in education has facilitated new forms of application and design of these tools. Instructor-provided summary infographics are a new form of infographic, whereby key learning objectives and content…
Descriptors: Visual Aids, Electronic Learning, Behavioral Objectives, Student Attitudes
