This study used an online questionnaire to survey first-time, non-transfer undergraduate freshmen students at the University of Miami to determine the perceived influence of electronic word-of-mouth (eWOM) on their college search and choice compared to that of traditional word-of-mouth (WOM). In addition, eWOM's influence was examined during the…

The oldest Millennials are now well-established in their careers, requesting flex schedules so they can take their kids to soccer practice in the afternoons; they have little in common with the typical 18- to 22-year-old undergraduate in many college classrooms. For faculty at campuses serving primarily traditional students, it seems like a good…