Evaluative conditioning (EC) refers to changes in people's evaluative responses toward initially neutral stimuli (CSs) by mere spatial and temporal contiguity with other positive or negative stimuli (USs). We investigate whether changing CS features from conditioning to evaluation also changes people's evaluative response toward these CSs. We used…

In man-computer communication, the computer responds only as it is programed to respond. A human's response is more complicated because it depends on the "pre-programed" ways that humans process information. The three functions a man performs on received information are conservation (in which messages are retained whole), reduction (in which…