Contemporary teaching and learning approaches expect students--at any level of education--to be active producers of knowledge. This leads to the need for creation of instructional strategies, learning environments and tasks that can offer students opportunities for active learning. Research argues that one of the most meaningful and engaging forms…

Conjoint choice experiments are used widely in marketing to study consumer preferences amongst alternative products. We develop a class of choice models, belonging to the class of Poisson race models, that describe a "random utility" which lends itself to a process-based description of choice. The models incorporate a dependence structure which…

This guide presents many new experimental designs for data analysis and reviews certain standard procedures. It is hoped that the treatment of the material will stimulate new applications since the emphasis of the guide is on the problems encountered in running experiments rather than on an elaboration of mathematical models. Discussed are:…