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Peer reviewedRusson, Craig; Koehly, Laura M. – Evaluation and Program Planning, 1995
A scale was developed for measuring the persuasive impact of qualitative and quantitative evaluation reports on decision makers. Using two exploratory (n=192 graduate and undergraduate students) and two confirmatory (n=200 administrators) samples, researchers developed a 28-item Likert-type scale that demonstrated high reliability and validity.…
Descriptors: Administrators, Attention, College Students, Comprehension
