In its most basic form, strategic planning is a process of anticipating change, identifying new opportunities, and executing strategy. The use of mixed methods, blending quantitative and qualitative analytical techniques and data, in the process of assembling a strategic plan can help to ensure a successful outcome. In this article, the author…

Combining diverse methods in a single study raises a problem: What should be done when the findings of one method of investigation conflict with those of another? The authors illustrate this problem using an example in which three study phases--quantitative, qualitative, and intervention--are applied. The findings from the quantitative phase did…