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Direct linkYu, Qionglei; Asaad, Yousra; Yen, Dorothy A.; Gupta, Suraksha – Studies in Higher Education, 2018
This study extends our knowledge of internal branding in the context of employees in the higher education sector. Employing a quantitative methodology in UK universities, a conceptual model is presented and tested on 235 employees. Internal market orientation (IMO) is examined as a management tool to drive employees' university brand commitment…
Descriptors: Higher Education, Marketing, Student Recruitment, Foreign Countries
Download full textYesilkaya, Mukaddes; Aydin, Peruzet – Journal of International Education and Leadership, 2016
The aim of this study is to analyze the relationship between employees' perceptions on authentic leadership and organizational citizenship behavior. In this context, it was carried out a research on four-hundred public employees. The data from this study were analyzed via an appropriate statistical program and evaluated. Based on the findings from…
Descriptors: Foreign Countries, Employee Attitudes, Leadership, Government Employees
Polo Sánchez, M. Tamara; Fernández-Jiménez, Carolina; Fernández Cabezas, María – International Journal of Disability, Development and Education, 2018
In this article we analyse the inclusion of students with disabilities in the field of university attendance, emphasising the importance of attitudes of teachers as well as the rest of the university community as a whole for inclusion to be successful. The effect of variables of gender, education and training and contact with students with…
Descriptors: Higher Education, Attitudes toward Disabilities, Partnerships in Education, Stakeholders
Carson, Cristi, Ed. – Online Submission, 2012
The NEAIR (North East Association for Institutional Research) 2012 Conference Proceedings is a compilation of papers presented at the Bethesda, Maryland conference. Papers in this document include: (1) Can a Marketing Campaign Increase Response Rates to Online Course Evaluations? (Kimberly Puhala); (2) Developing Community College Peer…
Descriptors: Institutional Research, Marketing, Course Evaluation, Response Rates (Questionnaires)
