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Direct linkEastman, Jacqueline K.; Iyer, Rajesh; Eastman, Kevin L. – Marketing Education Review, 2011
In this paper, we measure the impact of interactive technology on student satisfaction and find support for the hypothesis that students who find a class is more interesting because of the use of interactive technology will be more satisfied with the course. The results also support the hypothesis that if students like the course, they will be…
Descriptors: Consumer Economics, Satisfaction, Course Evaluation, Interaction
