Discussion of the use of qualitative research methodology in the study of information-seeking behavior focuses on a study of the information-seeking attributes of 31 members of the Stanford University (California) academic community. Qualitative and quantitative analyses are explained, and issues and problems encountered in implementing the…

Argues that perception studies and ranking are lacking in validity and reliability because of small sample size, simplistic statistical analyses, and the evaluation of quality by educators. It is asserted that quality control is more valid when evaluated by the customers of education, i.e., the students. (11 references) (EA)