This study attempts to determine which media-exposure models available today are the best. A survey of the literature of the last 20 years is used to provide the basis for assessment of the state of the art of media planning and to draw distinctions between the implicit, naive, subjective, and sophisticated media-exposure models. Discussion of the…

Duncan's interpretation of his research on the nature and process of the distribution of rewards in the U.S. stratification system is questioned. Statistical and conceptual flaws are noted in Duncan's work and their implications explored. A reanalysis of primary survey data is presented and, based on a reinterpretation of this data, a…