Criticizes the methodology of a questionnaire-based study that found a discrepancy between the beliefs of sexually active adolescents about condoms and their use of condoms. Discusses six methodological problems in the study to demonstrate how the overly simplified treatment of complex behavior can lead to invalid conclusions. (FMW)

Community data concerning drug and alcohol usage patterns was assessed via a unique "personal delivery" system. The system, which can be used for collecting other community data produced a return rate of 45% and was very economical. This system largely overcomes the main drawback of the mailed questionnaire (low return rate) by (1) having…

Reports on a study that tested methods to control or reduce spurious response in order to improve survey technique. Examines two methods of controlling spurious response: alerting respondents that some questionnaire items are false, and using the "don't know" response option. Finds that only the "don't know" option actually…

The disparity between interview and self-report data on East Asian mental health has been attributed to the following explanations: (1) incomparability of item content; and (2) cultural differences in the social desirability of questionnaire items. Examination of groups of elderly Korean, Japanese, and European-American subjects undermine these…

Explores whether student subjects' implicit leadership theories are generalizable to professional subjects. Samples consisted of 220 undergraduates and 152 government employees in New Zealand. Finds the mean importance ratings were similar for the 2 samples, except students placed greater importance on factors beyond individual control. (DB)

Describes an introductory sociology class that used two forms of an in-class survey to conduct experiments regarding response framework: response order and question order. The results of the experiment are presented to the class. This encourages critical thinking and informed skepticism about research methodologies. (MJP)