Efforts to enhance college going rates have employed a number of strategies, such as improving recruitment efforts and enhancing financial aid packages. Little effort, however, has been directed at looking at the social and human capital that might impact a residential community, and the subsequent influence this community might have on a…

A taxonomy of levels of analysis in mass media decision making is presented in this paper, and a strategy is proposed for incorporating the different levels into the design of research. Following a clarification of the concept of influence and its relationship to the levels of analysis used in the taxonomic structure, the paper describes the…

The study examined the ways in which status cultures and organizational environments influence high school students' college decision-making. Interviews were conducted with 12 white female high school seniors from four northern California high schools (a low socio-economic status(SES)/low organization public school, a low-SES/high organization…