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Peer reviewedGripsrud, Jostein – Critical Studies in Mass Communication, 1990
Explores the relationship among media consumers, institutional economics, and cultural ethos and suggests that communication researchers must adopt a flexible methodology capable of considering all relevant forces. Uses the case of Norway's broadcasting of the U.S. television series "Dynasty" to help illustrate these premises. (MG)
Descriptors: Audience Analysis, Audiences, Communication Research, Cultural Differences
Peer reviewedPerse, Elizabeth M.; Rubin, Alan M. – Journal of Broadcasting and Electronic Media, 1990
Describes two studies that examined how chronic loneliness influenced local news and soap opera viewing by nontraditional and traditional college students. The relationships between loneliness, media use, and interpersonal interaction are discussed, and discriminant analyses are presented that examined viewers' motives, attitudes, and activities…
Descriptors: Attitude Measures, Discriminant Analysis, Higher Education, Hypothesis Testing
Peer reviewedPapa, Michael J.; Singhal, Arvind; Law, Sweety; Pant, Saumya; Sood, Suruchi; Rogers, Everett M.; Shefner-Rogers, Corinne L. – Journal of Communication, 2000
Explores processes of social change initiated by an entertainment-education radio soap opera by studying its effects in an observational case study in one rural village in India. Investigates the paradoxes, contradictions, and audience members' struggles in the process of media-stimulated change, a process involving parasocial interaction, peer…
Descriptors: Case Studies, Communication Research, Foreign Countries, Higher Education
Peer reviewedStack, Steven – Journal of Marriage and the Family, 1990
Examined the triggering effect of maritally related suicide stories in the mass media on monthly suicide rates of those involved in divorce or in marital distress. Support was found for this effect, independent of season and of changes in unemployment, but the unemployment rate was more closely associated with suicide than suicide stories in the…
Descriptors: Audience Response, Correlation, Depression (Psychology), Divorce
Splaine, John; Splaine, Pam – 1992
Incorporating skills and procedures which students can use in many areas of the curriculum, this book, and accompanying "teacher's guide," provides interactive activities that are fun and that help students in grades 4 through 12 become critical viewers of television. The book provides homework activities that turn the normally wasted…
Descriptors: Audience Response, Cartoons, Class Activities, Critical Viewing
Peer reviewedWard, L. Monique – Developmental Review, 2003
Examines the nature/prevalence of sexual content on television and in magazines. Describes theoretical mechanisms outlining potential socializing influences. Reviews evidence indicating that frequent/involved exposure to sexually oriented media genres relates to greater acceptance of stereotypical/casual attitudes about sex, higher expectations…
Descriptors: Adolescent Attitudes, Adolescents, College Students, Expectation
