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Peer reviewedGreenberg, Bradley S.; Busselle, Rick W. – Journal of Communication, 1996
Finds that soap operas analyzed in 1994 contain more frequent sexual incidence on an hourly average, both within the same soaps analyzed a decade earlier and even more so on two additional very popular soaps. Shows that the more frequent sex centers on physical intercourse, primarily among partners not married to anyone; and sexual activity is…
Descriptors: Communication Research, Sexuality, Soap Operas, Television
Peer reviewedPool, Marina M.; Koolstra, Cees M.; van der Voort, Tom H. A. – Journal of Communication, 2003
Examines the impact of background media on Dutch students' performance and time spent on paper-and-pencil and memorization homework assignments. Notes that doing homework combined with watching a soap opera interfered with students' performance on both types of assignments. Indicates that music in the background left homework performance…
Descriptors: Academic Achievement, Foreign Countries, Homework, Mass Media Effects
Lozano, Elizabeth – 1989
This paper questions some of the assumptions that permeate the current literature about soap operas and television, examining particularly the model according to which soap operas are the expression of an "essential" and universal feminine nature. The paper suggests the pertinence of a crosscultural approach to the study of melodrama as…
Descriptors: Cross Cultural Studies, Cultural Context, Discourse Analysis, Females
Peer reviewedGrant, Lynn E. – Prospect, 1996
Examines an approach to teaching conversation in New Zealand to adult migrants studying English as a Second Language, using language data from a television soap opera. Compares teacher-made samples of conversation and the scripted conversation of television soaps and points to advantages of using videoed television samples. (15 references)…
Descriptors: Adult Students, Communicative Competence (Languages), Cultural Exchange, English (Second Language)
Peer reviewedShrum, L. J. – Human Communication Research, 1996
Describes a study that tested whether the accessibility of information in memory mediates the cultivation effect (the effect of television viewing on social perceptions), consistent with the availability heuristic. Shows that heavy viewers gave higher frequency estimates (cultivation effect) and responded faster (accessibility effect) than did…
Descriptors: Audience Analysis, Higher Education, Mass Media, Mass Media Effects
Peer reviewedStack, Steven – Journal of Marriage and the Family, 1990
Examined the triggering effect of maritally related suicide stories in the mass media on monthly suicide rates of those involved in divorce or in marital distress. Support was found for this effect, independent of season and of changes in unemployment, but the unemployment rate was more closely associated with suicide than suicide stories in the…
Descriptors: Audience Response, Correlation, Depression (Psychology), Divorce
Splaine, John; Splaine, Pam – 1992
Incorporating skills and procedures which students can use in many areas of the curriculum, this book, and accompanying "teacher's guide," provides interactive activities that are fun and that help students in grades 4 through 12 become critical viewers of television. The book provides homework activities that turn the normally wasted…
Descriptors: Audience Response, Cartoons, Class Activities, Critical Viewing
